I am a product designer working with small teams and founders to create SaaS and mobile experiences that solve real problems with clarity and purpose.

My work lives at the intersection of form and function, crafting interfaces that are minimal, honest, and effortless to use. I believe in starting from the problem, not the trend; and in refining details until they quietly disappear into the experience.

Curiosity drives me, but integrity grounds me. I aim for craftsmanship, simplicity, and design that makes life a little easier for the people who use it.

I was born and raised in Botoșani, Romania, a small town that at times felt forgotten by the world. But in that quiet space, I found freedom, and it shaped the way I approach creativity. At eleven, during a rainy summer in Switzerland, I discovered drawing. That led me to art school, where I realized strict rules could drain the joy out of the creative process. At fourteen, I found design, a space that allowed experimentation and exploration, a space where I still explore to this day.

In 2022, I discovered web design and began working with Webflow. I collaborated with clients, solving real business problems through digital experiences, while also learning how to use these tools to bring ideas to life. This grounded me even more in the world of implementation, teaching me how pages are built, how components fit together, and giving me a deeper understanding of the technical details behind digital products.

Over time, my focus started to shift. I realized my path was no longer about beautiful interactions, animations, or visual flourishes which, while appealing, often lack true purpose. Instead, I began moving toward a more meaningful direction: product design. Creating solutions that address real problems and genuinely help the people who use them.

Now, I am beginning a new chapter, exploring the world of software itself by learning Swift and SwiftUI, to better understand how products are built from the inside out.

And so the journey continues...